Lyra Sports’ edge stems from our dedicated team who go above and beyond in our quest for aligning greatness. With a combined 50+ years working across top football clubs, agencies and startups, our team’s unique background, genuine passion, and global network empower us to drive game-changing client success.
Co-founder and CEO
With 15+ years in sports marketing, Julián drives Lyra Sports’ global impact. Holding an MBA in Football Industries, he led international business at Atlético de Madrid and Valencia CF with exceptional results. His trailblazing vision and vast network craft game-changing solutions, empowering clients to conquer markets and redefine success.
Based in Mexico.
Co-founder and CSO
A sports industry native combining degrees in Business and Sports Management, Kristian shapes Lyra Sports’ strategic edge. With global expertise from Nike to co-founding The Football Business Academy, his worldwide network and industry insights honed over 18 years keep our stakeholders at the top of their game.
Based in Spain.
Co-Founder & COO
Daniel brings 15+ years of sports tech and management consultancy expertise to Lyra Sports. With Master’s degrees from IE Business School and the University of Manchester, he scaled Homefans worldwide to become the leading sports experience marketplace. His dynamic leadership and innovative spark drive transformative campaigns, elevating clients to new heights.
Based in UK.
Commercial Director - ASIA
Chuck fuels Lyra Sports’ commercial edge thanks to his extensive experience at one of Asia’s top sports agencies where he brokered countless partnerships with top European clubs and leagues. Holding a Sociology degree from Western University, his analytical prowess and vast Eurasian network deliver high-value deals, propelling clients to stellar outcomes.
Based in UAE.
Head of Football
With 6+ years in Colombia’s football scene, Juan Luis catalyzes Lyra Sports’ football division. From holding important roles at Dimayor and the Colombian Olympic Committee to obtaining a Master’s degree from The FBA, he brings sharp scouting instincts and interpersonal skills to forge exceptional deals for our clients.
Based in Colombia.
Our mission is to transform the sports industry through a people-centered focus. Our commitment is to be agents of change, generating positive impact in the lives of those we engage with – from athletes and rights holders to brands big and small.
By building long-lasting relationships based on transparency, integrity and mutual respect, we strive to be a guide and reliable partner to our clients, offering expert advice and tailor-made solutions that drive success in the world of sports.
As part of our social responsibility, we will use our resources and economic success to support projects that promote education, community development and social well-being.
