Brand Endorsements

Where performance meets influence

In today’s world, an athlete’s visibility goes far beyond the playing field

At Lyra Sports, we help brands harness the power of strategic endorsements—transforming the larger-than-life personalities of athletes and sports legends into authentic ambassadors who boost visibility, credibility, and engagement.
 From working closely to identify the right talent and build meaningful partnerships, to ensuring every collaboration aligns with core values and business objectives, we enable brands to launch inspirational campaigns that capture consumers’ imagination and elevate market positioning.
 From global campaigns to regional deals, our expertise bridges the gap between sport and storytelling, creating connections that last—and perform.

Ready to dominate your market with game-changing endorsements?
Get in touch to forge partnerships that win hearts and markets.

Request a meeting

See how our expertise sparks bold endorsement solutions for top brands:

  • Talent Selection
  • Endorsement Strategy
  • Deal Structuring
  • Contract Negotiation
  • Brand Alignment
  • Event Activations
  • Cross-Service Synergies
Francesco Totti

Francesco Totti

AS Roma Legend 

and 2006 FIFA World Cup Winner

I am thrilled to announce my partnership with MK Sports. I am their brand ambassador in Asia. I cannot wait to see what we can achieve together. Our passion and dedication have not only defined my career but have also distinguished MK Sports.